Everyday Luxury pieces
We are a Qatari Abaya brand that launched in 2010, with a passion for unique abayas that are easy to wear.
Our vision is to dress the modern Muslim women from all shapes, sizes, ages, and backgrounds in easy to wear luxurious pieces that speak elegance. Basing our flagship store online and basing our orders on customer customization to personalize each piece to the liking and size of our clients.
Currently, WAAD is exclusively sold at our online boutique, soon to open the first flagship store in Qatar.
WAAD is an award winning fashion designer who was awarded designer of the year award for The Arab Women Awards in Qatar 2013. international features about the designer included Vouge Russia, harpers Bazar Arabia, and many other local magazine which she was featured for her designs and talent.
WAAD started with a passion for design that was noticed by local channels such as Qatar TV. Following her carrier the, channel has created a TV series named "WAAD", a documentary series that documented the journey of the designer.
Our client list include many esteemed ladies and members of the Royal family, as well as public figures, such as Ms. Fatema Al Rumaihi, CEO of Doha Film Institute. Many international celebrities and fashion designers have also been dressed by WAADdesigns, like Ms. Vika Gazinskaya, Russian street style icon and designer.
WAAD designs was chosen by the ‘The Year of Culture Qatar – Russia 2018’ committee to represent Qatari fashion designers. She showcased her spring/summer 2019 abaya collection in the Multi Media Art Museum in Moscow, she also showcased the collection at TSUM , one of the most prestigious malls in Moscow.
Our interior branch
The designer has recently branched out with an interior design and decorating venture, working with Al Hazm mall the most prestigious mall in Doha and designing several new concepts including an afternoon tea concept, and "Teeb Al Hazam", the largest perfume exhibition in the region a huge mark in the design industry and exhibition business in Doha, which was completely designed by WAADdesigns team, and executed under our supervision.