We are a Qatari Abaya brand that launched in 2010, with a passion for unique abayas that are easy to wear, with Simple yet elegant ready-to-wear pieces that fit perfectly under your Abaya.
WAAD is an award winning fashion designer who was awarded designer of the year award for The Arab Women Awards in Qatar 2013. international features about the designer included Vouge Russia, harpers Bazar Arabia, and many other local magazine which we were featured for the designs and talent of the designer.
WAAD started with a passion for design that was noticed by local channels such as Qatar Televison, following her carrier the channel has created a TV series named after her, to document the journey a designer takes in creating a brand name
Among WAAD’s clients are royals, aristocracy and establishment – like Ms. Fatema Al Rumaihi, CEO of Doha Film Institute and many esteemed ladies and members of the Royal family. international celebrities and fashion designers have also been dressed by WAADdesigns, Vika
WAAD designs was chosen by the ‘The Year of Culture Qatar – Russia 2018’ committee to represent Qatar. She showcased her spring – summer 2019 abaya collection which consisted of her best-selling pieces.
Currently, WAAD is exclusively sold at Al Hazm Mall palazzo Nero, Arabian Porter, and our online boutique.
As well as her design talent in ready to wear and customer made abayas, The designer has recently branched out with an interior design and decorating venture, working with Al hazm mall the most prestigious mall in Doha and designing several new concepts including an afternoon tea concept. a huge mark in the design industry and exhibitions in Doha, came the Launch of Teen Al Hazm exhibition which was completely designed by WAADdesigns team, and executed under our supervision.